February 10 / 12PM-2PM
February 11 / 11AM-2PM & 5PM-8PM
Deets: Fashion Week runs on early call times, late nights and nonstop hustle. Behind every runway moment are the makeup artists, hair stylists, estheticians, nail artists, stylists and backstage crews who work tirelessly to help others shine, often putting their own needs last. Sitting at the intersection of beauty, wellness and nutrition, Vital Proteins® is putting them first this season with the Vital Diner, a limited-time collagen-powered pop-up at New York City's iconic Empire Diner.
The complimentary sit-down experience features a menu of diner-inspired favorites infused with Vital Proteins Collagen Peptides, designed to help guests look, move and feel their best from the inside out** – plus a moment to reset before returning to the Fashion Week rush.
Inside the Vital Diner, guests can enjoy familiar comfort food and drinks, all supercharged with Vital Proteins Collagen Peptides to support healthy hair, skin, nails, bones and joints.** From collagen-boosted coffee and matcha to glow-forward smoothies and elevated diner staples, each item is crafted to fuel long days and late nights backstage during Fashion Week, while showcasing a range of Vital Proteins Collagen Peptide offerings.
The Vital Diner delivers more than just a meal. The space features interactive moments for guests to pause and recharge before jumping back into the Fashion Week frenzy.
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The Vital Photobooth for commemorating the moment
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The Power-Up Powder Room for quick glam refreshes
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A high-energy soundtrack inspired by the pulse of Fashion Week to keep the vibes lively
Hint for the Average Socialite: The public is welcome, with seating available on a first-come, first-served basis. Fashion Week professionals will receive expedited access.