February 13 & 14 / 10AM-4PM
Deets: Experience the world of KAYALI at their first-ever NYC pop-up, a limited-time café experience bringing the brand’s signature gourmand fragrance universe to life in SoHo. For two days only, KAYALI will debut a street-level café activation hosted in a custom Airstream trailer, featuring fragrance-inspired beverages, immersive photo moments, and exclusive takeaways. Located just steps from Sephora, the pop-up is designed to capture high foot traffic while offering an easy, elevated moment of discovery and trial.
Expect:
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A custom KAYALI café pop-up
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Beverages inspired by KAYALI fragrances
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Fragrance sampling and brand education
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Stickers, samples, and photo-worthy moments throughout
Sampling Details
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While in line, guests can choose 1 of 4 top KAYALI fragrance samples
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Guests who receive a beverage will take home two additional KAYALI fragrance samples
Hint for the Average Socialite: This event is free and open to the public.