Deets: Luvs is bringing its Give Back Billboard to Jersey City, turning an advertisement into an opportunity to directly support local families with free diapers.
From 12PM-6PM., families can visit Mary McLeod Bethune Park and take part in an interactive billboard made from Luvs diaper packs. As the packs are removed, the billboard will gradually reveal the message: “Leak protection shouldn’t be a luxury.”
For 50 years, Luvs has stood for value, and as families face the rising cost of raising children, the brand is bringing that commitment directly to the community through free diapers, giveaways and more.
Hint for the Average Socialite: This event is open to the public. One free box of diapers per household, while supplies last.