July 14-19 / 2PM-6PM
Deets: Catch the FIFA World Cup 26™ At the Michelob ULTRA Pitchside Club!
MATCH VIEWING: Watch the FIFA World Cup 26™ matches like you’re pitchside.
LIMITED-EDITION KITS: Grab a Michelob ULTRA kit of your own and have it customized live on-site in our locker room.
PLAY TO GET IN: At the Michelob ULTRA Pitchside Club, our bouncers are goalkeepers. All you have to do is play to get in.
FACE OFF AGAINST MESSI: Go head-to-head with Messi in our virtual game of G.O.A.T. It’s like HORSE, but for soccer.
LIVE SHOWS: Meet the Men in Blazers team live at the Pitchside Club.
LIFT THE TROPHY: Lift the Superior Player of the Match trophy and pose for your own moment of glory.
Hint for the Average Socialite: RSVP free now, spots are limited! 21+ only. Attendees must register separately. To attend multiple events, you need to complete a registration form for each event of interest. Spots are limited and assigned on a first-come, first-served basis.